Ad Intelligence Library

What this library is

Meta's own Ad Library gives you raw access to every active ad from any brand on Facebook and Instagram - but it doesn't tell you which creatives are working, which formats are scaling, or what hooks are doing the heavy lifting.

That's the gap our library fills. We pull every active ad from the brands featured here, then run AI analysis across the full set: format mix, hook style, persuasion mechanics, longevity. The result is a pattern-level view of what each brand is actually doing in market - the kind of breakdown that used to take a strategist a full week.

How to use this library

• Pick a brand in your space. Industry filters above narrow to direct or adjacent competitors.
• Read the format breakdown. The video-vs-image split shows where their budget is concentrated - a useful prior for your own format mix.
• Study longest-running ads. If a creative has been live for 90+ days, the algorithm has rewarded it. That's your testing shortlist.
• Map hooks and angles. The hook analysis shows which openers are doing the work - testimonial, problem-led, demo, transformation - and how often they recur.
• Apply, don't copy. The point isn't to clone ads - it's to extract the proven patterns and rebuild them for your brand.

Read more on competitor ad strategy