The method
The Proof Loop.
Mine. Make. Measure.
Most agencies run on opinion - a strategist's hunch, last year's playbook, the platform's defaults. We run on a loop that starts with proof and ends in profit. Same discipline whether you sell DTC products or B2B contracts.
Mine the proof
Proven-ad data in.
We run your account and your competitors through our intelligence engine. Longevity data shows which ads have run 100+ days (so they’re working), which angles are proven in your category, and exactly where your account has gaps you’re not filling yet.
- Honest MER and attribution audit
- Competitor ad longevity and format breakdowns
- The proven creative angles you’re not running
Make the creative
AI-made creative out.
Tusk Design, our AI creative agent, turns those gaps into a fresh slate of ad concepts every week - grounded only in the Creative Vault of proven, long-running winners across 1,000+ brands. No guessing, no blank page, no junior recycling last quarter’s template.
- Weekly concepts, not quarterly batches
- Every idea grounded in a proven winner
- Senior strategists own the output
Measure on profit
Judged on real profit.
Everything is judged on blended efficiency - real revenue or pipeline divided by total spend - reconciled to your P&L, not the platform’s self-serving ROAS. Budget follows what actually makes money. Then the loop runs again.
- Blended MER for ecom, cost-per-qualified-lead for B2B
- Reconciled to the bank, not Meta’s dashboard
- Budget reallocated to what proves out
The opposite of guesswork.
Every other agency makes creative and hopes. We close the loop: proof goes in, profit comes out, and the next round is sharper than the last. It compounds - which is why clients stay.