Sectors

Built around your category.

The Proof Loop is the same everywhere - but the proven angles, margins and buying behaviour aren't. Here's how we apply it in the verticals we know best.

Supplements

Supplements is one of the most competitive, claims-sensitive categories on Meta. The brands that win aren’t the ones with the biggest budgets - they’re the ones running proven angles before everyone else copies them.

Explore Supplements→

Beauty & Skincare

Beauty lives and dies on creative velocity. Trends move weekly, UGC fatigues fast, and the feed is saturated with near-identical before-and-afters.

Explore Beauty & Skincare→

Food & Beverage

Food and drink brands fight thin margins and impulse-led buying. A glossy ROAS can hide an account that’s losing money once COGS and shipping come out.

Explore Food & Beverage→

Health & Fitness

Health and fitness audiences have seen every transformation promise going. Generic before-and-afters stopped working years ago.

Explore Health & Fitness→

Pet

Pet is an emotional, high-loyalty category - which means acquisition is only half the story. The brands that win plug the leaks between acquisition and repeat purchase.

Explore Pet→

Oral Care

Oral care is a trust-and-results category - whitening, electric brushes, at-home treatments all live or die on credible proof, not hype.

Explore Oral Care→

Baby & Kids

Selling to parents is its own discipline - safety, trust and reassurance matter more than novelty, and the wrong angle erodes confidence fast.

Explore Baby & Kids→

B2B Lead Gen

In B2B, a cheap lead is often the most expensive thing you can buy - it fills the pipeline with noise your sales team burns weeks filtering.

Explore B2B Lead Gen→