The challenge
The brand was paying to acquire buyers, then losing a large share of them at the checkout - a silent leak that no amount of top-of-funnel spend could fix.
There was no systematic retargeting or email recovery, so every abandoned cart was simply lost revenue the acquisition budget had already paid for.
Reporting focused on new-customer ROAS and never surfaced the cheapest revenue available: the buyers who almost bought.
What we did
The same Proof Loop we run on every account.
We diagnosed the full funnel and found the leak wasn’t acquisition - it was recovery. The cheapest revenue in the account was sitting in abandoned carts no one was chasing.
We built automated Klaviyo flows and a tightly-targeted retargeting system - sequenced creative that met hesitant buyers with the proof and urgency they needed to come back.
Recovered revenue was measured against zero additional acquisition spend, so the contribution-margin impact was immediate and clean.
The outcome
- 23% of abandoned carts recovered within the first 30 days.
- Recovered revenue came at effectively zero extra acquisition cost - pure margin.
- The recovery system runs automatically, compounding every month.